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It all started with a phone call: John Tabis told his college friend JP Montufar, a third-generation farmer, about his frustrating experience ordering flowers. You’ve realized that all the love hidden in the flowers is lost somewhere in between. They asked us what would happen if we made buying flowers easier. What if we bought the freshest flowers direct? What if we combined the experience of giving flowers with the love of growing flowers? Both have set themselves the goal of realizing the vision of making flower shopping better for everyone: for buyers, for farmers and even for flowers.